Smile Parade

Stylish Street Apparel

Custom Clothing on Parade!

Fashion can really set the mood, and at Smile Parade we want to promote togetherness! Smile Parade founder Kenan Thompson supports individual expression for developing your own sense of style, and we are moving this trend forward with a variety of specialty apparel items which are sure to turn some heads. Smile Parade offers a variety of high quality and trendy clothes which are all hand-picked by Kenan Thompson and made with pride in the USA. We are sure that you will find a set of threads which speaks to you.

Start your ensemble with a colorful base layer! Our Smile Parade shirts are made from 100% soft spun cotton jersey material, and are suitable for both men and women. These plush and durable shirts feature double-needle hems on the sleeves and have taped necks and shoulders to ensure the life of the garment. Pair a shirt with any of our other apparel items for a smile-tastic outfit!

When the weather gets crisp, you’re going to want an outerwear option that keeps you warm and looks cool. Our Smile Parade hoodies are all made from a high cotton content poly blend for excellent comfort, insulation and moisture wicking. They feature soft lined hoods and pockets, with a drawstring closure for the hood and elastic ribbing for the waist and sleeves. You can choose from a variety of color options to give yourself a fresh and distinctive look!

Looking for a crisp headwear option? Our Smile Parade structured 6-panel high crown caps are made from 100% cotton for superior comfort. These hats are adjustable thanks to a snap back closure, and feature a flat brim for a distinct profile. We also offer a more casual option with our custom low profile ‘dad hat.’ These hats are made from 100% brushed cotton twill, and feature 6-panel construction with embroidered ventilation eyelets. One size fits most, thanks to an adjustable Velcro closure.

Cool Characters on Custom Clothing!

All of our apparel items come with one our fabulous cartoon friends! You can choose from one of eight unique designs to express your own inner character. Each piece of art is applied to the apparel by expert craftsmen in the New York City metropolitan area to ensure the finest quality. Our shirts and hoodies are decorated using vibrant water-based screen printing which will stand the test of time. These prints are all applied by hand to ensure that every color is perfectly aligned. All of our hats are embroidered with bright, highly visible thread which will remain eye-popping for years. The designs are all translated into fabric creations using a computer-controlled stitching process to keep every single thread on point!

What you wear can define you, and your community. When you show up wearing our garments, we want for you to feel that you’re a part of something big. Smile Parade is a style movement which focuses on fashion with a creative vibe. You’ll look good, and you’ll be happy to know that we have partnered with talented young creative minds to breathe life into our colorful cast of characters. You’ll even have a chance to choose the name of your favorite character by using the #SmileCast hashtag contest on Twitter, Instagram and Facebook! Do you feel the love? Then let’s get started! Visit our Kickstarter page today and move to the beat of the parade. You’ll help raise awareness of this growing creative movement, and get some cool custom clothes. Go on and spread the smiles!

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